
Its original slogan was “Get to know Geo.” Formed by GM to compete with the growing small import market of the mid 1980s, the line continued through the 1997 model year, after which the remaining models were given the Chevrolet name. Geo was a marque of small cars made by General Motors as a subdivision of its Chevrolet division from 1989 to 1997. The original Suzuki Cultus was sold in North America as the Chevrolet Sprint from 1985-1988 before becoming the Metro. Geo Metro convertibles and early Geo Trackers were built by Suzuki in Japan.īorn to compete against the cheap econo-boxes that were the Ford Festiva and Renault LeCar, the closest we have come in the states since production ended in 2001 would be the Chevrolet Aveo, which may as well be a reskinned Metro. The exceptions, the Spectrum and Storm, were entirely manufactured by Isuzu in Japan. The Prizm was produced at the GM/Toyota joint-venture NUMMI assembly plant in Fremont, California, and the Metro and Tracker were produced at the GM/Suzuki joint-venture CAMI assembly plant in Ingersoll, Ontario. Geo models were manufactured by GM in joint ventures with three Japanese automakers. The Geo Metro was born of a union formed in 1981 between GM and Suzuki (and Isuzu) allowing GM to market the Suzuki Cultus as a captive import internationally under more than a dozen nameplates including the Geo Metro, Chevrolet Sprint, Pontiac Firefly and Holden Barina.
